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Desk · How it works

Mailbox health and deliverability

Nothing hurts a domain's reputation like sending fast into a bad bounce rate. The desk watches for that itself and slows down before it becomes a real problem — you don't have to monitor it by hand.

The Ervona Desk Deliverability screen showing sending health, bounce rate, and mailbox status
Mailbox readiness is checked at setup. Bounce rate is watched continuously.

What gets checked at setup

The desk confirms that the connected mailbox and its sending domain are ready before a campaign runs. Your email provider remains the source of truth for its mail configuration.

What gets watched continuously: bounce rate

Over a rolling week, once a mailbox has sent enough to judge fairly, the desk watches its hard-bounce rate. If it crosses a threshold that signals a real deliverability problem — not just one or two bad addresses — that mailbox is automatically throttled for 24 hours, and you get an email explaining exactly why: "We slowed your sending down on purpose." It's a pause on that one mailbox, not your whole account, and it lifts itself after the cooldown.

What "throttled" changes

A throttled mailbox pauses sending, not the campaigns pointed at it — once the throttle lifts, those campaigns pick back up on their own. If you check in on why a campaign looks stalled during this window, the throttle is always the first thing the desk's own health check reports, specifically so it never separately alerts you about a problem it already caused and is already fixing.

This is protective, not punitive. A high bounce rate is usually a sign a list needs cleaning, not that anything's broken — the throttle exists so one bad list doesn't cost you your domain's reputation for every list after it.

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