Answering replies from your other tools
Your sequences already send. What nobody covers is the moment somebody writes back: HubSpot pauses and makes a task, Pardot cannot see the reply at all, and the email sits there while the day fills up. Ervona can pick that thread up, answer it, and book the meeting, without you moving a single campaign.
What it does
A prospect replies to a sequence you sent from somewhere else. Ervona reads the thread in the mailbox, so it knows exactly what was pitched, writes the answer in that persona's voice, and hands you a meeting or a warm lead instead of a task.
Nothing about your other tool changes. You keep sending where you send today.
Every reply waits for you. On a thread Ervona did not start, the answer is always held for approval, whatever that persona's usual setting is. You read it in Leads and press send, or edit it first.
Turning it on
- Connect the mailbox your sequences send from, under Mailboxes & texting. It has to be the same mailbox the replies come back to.
- On that persona, switch on Answer replies to outreach you sent another way.
- Keep sending from HubSpot, Salesforce, Pardot, or by hand. That is the whole setup.
It is off until you switch it on, one persona at a time. Switching it on starts the checking; see below for when it starts answering.
What it will and will not touch
A connected mailbox holds a lot more than prospects, so the rules are narrow on purpose and none of them involve the AI deciding. Ervona answers a thread only when all of this is true:
- This mailbox started the conversation. You cannot answer outreach you never sent, so anything that arrived on its own is left alone.
- It is between two people. The moment anyone else is on the thread, a person should take it.
- The other person is outside your company. Your own domain, your internal list and your partner list are all excluded.
- It arrived after you connected the mailbox. What was already sitting there is not ours to touch.
- It was one to one. A newsletter or a bulk send is not outreach.
- Nobody else answered first. If you or another tool replied, Ervona stays out of the way.
Suppression, opt outs and your never contact list apply here exactly as everywhere else.
Personas on a personal Gmail or Outlook address are refused. On an address like that we cannot tell a colleague from a prospect, so the rule above about your own company cannot be checked. Put the persona on your company domain and it works.
Seeing what it decided
Under Leads you get every inbound this looked at and what it did with it, including the ones it declined and why: this mailbox did not start the conversation, more than two people are on the thread, the other person is at your own company. If it is not answering something you expected, the reason is written there rather than left to guess.
It watches before it answers
New accounts start in watch only. Every inbound is checked against the rules above and listed under Leads with what it decided, and nothing is sent. That way you can read a few days of real decisions on your own mail before anything goes out in your name.
When you have seen enough and want it answering, email support@ervona.ai and we switch it on for your account.
Common questions
Does this replace my sequences? No, and it is not meant to. Your tool keeps doing what it is good at. Ervona takes the part it hands back to a human.
What if my other tool also replies? It will not double up. If anything answered before Ervona did, it stands down and says so.
Will it email someone who asked us to stop? No. A STOP or an unsubscribe suppresses that person across every channel, and this path checks the same list as everything else.
Does it need my CRM connected? No. It works from the mailbox alone. Connect a CRM and you also get the note, the status and the owner written back.