Add a DNS record at your domain provider
Ervona asks for DNS records twice: once to prove you own your sending domain, and once to make sure your email actually lands (SPF, DKIM, DMARC). Adding a record takes about two minutes anywhere. Here is the pattern, then the exact clicks for the ten biggest providers.
Every DNS record has the same four parts
- Type. Ervona's records are all TXT unless we say otherwise.
- Host (some providers call it Name). The part of the domain the record sits on. Most providers want only the left piece: for a record on
_ervona-verify.outreach.yourcompany.comyou type_ervona-verify.outreachand the provider adds.yourcompany.comitself. If your provider shows the full domain next to the box, you have it right. - Value (or Content). Paste exactly what Ervona shows you, quotes and all if the box keeps them.
- TTL. Leave the default. Lower is fine too. It only controls how fast changes spread.
The one common mistake: typing the full domain into the Host box at a provider that auto-appends it. If your record ends up on _ervona-verify.outreach.yourcompany.com.yourcompany.com, that is what happened. Type only the left piece and save again.
The records Ervona asks for
- Ownership proof. One TXT record like
ervona-verify=abc123...on_ervona-verify.your-sending-subdomain. Desk shows you the exact host and value. Add it, wait a few minutes, press Re-check. - SPF. A TXT record on your sending subdomain that lists who may send for it. Your mailbox provider gives you the value. For Google Workspace it is
v=spf1 include:_spf.google.com ~all. - DKIM. Your mailbox provider generates this signing key in its admin area (Google Admin: Apps → Google Workspace → Gmail → Authenticate email). Publish the TXT they give you.
- DMARC. A TXT record on
_dmarc.your-sending-subdomain. Start withv=DMARC1; p=none; rua=mailto:postmaster@yourcompany.comand tighten later. The Desk deliverability check tells you exactly what is missing.
The ten biggest providers, click by click
- Cloudflare. dash.cloudflare.com → pick your domain → DNS in the left menu → Add record. Type TXT, fill Name and Content, Save. Cloudflare spreads changes in seconds.
- GoDaddy. godaddy.com → sign in → My Products → next to your domain press DNS (or Manage DNS) → Add New Record. Type TXT, fill Name and Value, Save.
- Namecheap. namecheap.com → Domain List → Manage next to your domain → Advanced DNS tab → Add New Record → TXT Record. Host and Value, then the green check.
- Squarespace Domains (this is where Google Domains moved). account.squarespace.com → Domains → your domain → DNS settings → Custom records → Add record.
- Hostinger. hPanel → Domains → your domain → DNS / Nameservers → DNS records. Pick TXT, fill Name and Content, Add record.
- IONOS. my.ionos.com → Domains & SSL → your domain → DNS → Add record → TXT.
- Porkbun. porkbun.com → Domain Management → the small DNS link under your domain → pick TXT at the top, fill Host and Answer, Add.
- Name.com. name.com → My Domains → your domain → DNS Records → Add Record → TXT.
- Bluehost. Login → Domains → your domain → DNS tab → scroll to TXT → Add Record. On older accounts it lives in cPanel under Zone Editor.
- Wix. wix.com → Domains page → the … menu next to your domain → Manage DNS Records → TXT section → Add Record.
Give it a few minutes. DNS changes usually spread in under five minutes, sometimes up to an hour. In Desk, press Re-check DNS after adding the ownership record, and run the deliverability check after adding SPF, DKIM, or DMARC. Both read the live public DNS, so when they say found, you are done.
Send from a subdomain, always. Cold outreach should come from outreach.yourcompany.com or a separate domain you bought for it, never your main domain. If a sending domain gets a bad reputation, you replace it. Your main domain stays clean for real business mail.